Europe meets in Munich

Next Show: 15 - 16 February 2017, BMW Welt Munich

WELCOME to LOCA Conference


Connecting real and online world in Retail and Logistics 

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Global -Events

LOCA moves into BMW Welt

With a great success in 2016 of the LOCA Conference in Munich at the Fashion Center, we move into the BMW Welt in 2017.


From around the world experts meet at the LOCA Conference to discuss the opportunities and challenges of location technologies, marketing and services. 2016 about 450 guests followed our call and listened to speakers from all over the world and of course the German speaking countries.


You'll find more pictures from the LOCA Conference here. and here the VIDEO file

Overview of the Topics

Digital Transformation   I  ON-Offline Customer Journey

The LOCA Conference on 15th and 16th February 2017  is under the motto "Everything at Glance - Location Trends and Facts" in RETAIL, LOGISTICS and TRAVEL-Industry.


Representatives form companies all around Europe will speak and show different use cases and ideas on how location and digital and intelligent systems work. The topics are among others ...

  • new technologies, in-store concepts and different possibilities for automation of processes, Indoor Navigation, Payment of now, Loyalty and Customer Care, IT and warehouse management, as well as marketing and advertising –

all are part of the diversified field of location-based services and marketing automation tools.

NEW: LOCA live Tours

Current news around the event

Special: Location

The Location Based Marketing Association and the magazine GFM Nachrichten gives an overview about digital, mobile, local commerce and logistics together with different partners and companies. 



Study: POS-shopper

Die Digitalisierung verändert wie Kunden und Händler mitein-ander in Beziehung treten. Neue Lösungen sprechen die Ver-braucher dabei direkt an – was diese durchaus begrüßen.  Diese Ergebnis-Umfrage von POSpulse..



2017 More about event:








Marketing & Business Dev.

Partner of the LOCA

The international conference on Location Technology and Services hosted by the Location Based Marketing Association provides all stakeholders of the ecosystem with the opportunity for global exchange. Established in 2012 the conference is an industry leading event in North America (Chicago, New York and Austin) and Asia (Singapore). The LOCA Conference is one of the most important meetings for retailers, brands and agencies. (DACH)


Spezial Present Lounge

Is one part of exhibition and program part. Retailer and Brand over US/UK tell about Worlds Innovations in Retail AND comes over to LOCA.

Be a part contact Carsten for your presentation.

LBMA international

Program Overview

Speaker overview

In 2016 we had over 600 guests and 80 speakers from various countries such as the USA, the UK, Sweden and German speaking countries.


Program & Exhibition Topics 2017

  • Location Technology, Marketing & Services

  • Connecting OFF- ONline
  • Supply & Logistics Management
  • Warehouse and POS Hardware Barcode  I  RFID
  • Digital Signage I Hardware & Solutions
  • Mobile Solutions / Advertising
  • Location Digital Commerce

  • Digital Service & Marketing POS  I  POI
  • In-/Outdoor Tracking & Navigation
  • Payment Solutions
  • IT  I  Beacons I Geofencing I Data Privacy 
  • Smart Cities  I WLAN

Partner Events

In 2017 the 11th App Day is taking place at the same time as the LOCA conference, 15th to 16th February 2017 in Munich. The latest trends in technologies and development (e.g. AR, LBS, Wearables) will be demonstrated and discussed.

Internet of Things – FOR REAL is IoT focused on Business ROI (not tech), high paced real existing cases, crowded networking and high energy/show business.


The organisator are from Schweden and take place at 15th February  at LOCA.

Partner overview 2016

LOCA night, 15th February

LOCA night event start early in the evening with the exclusive speaker dinner, after them in a american lifestyle pub atmosphere will start the party with prize-giving of the two awards. 

Two Awards "local Heros" and "best Apps"

Best of digital LOCATION

Technology, Marketing and Services

EUROPE  Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"


DACH      Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and the dialogue with customers will be reviewed.

Consumer and media votes

2016:  85 submitted apps, 112.000 consumers voted for their winner and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild etc., award the best apps.