Europe meets in Munich

Next Show: 15 - 16 February 2017, BMW Welt Munich

WELCOME to LOCA Conference

LOCATION TECHNOLOGY, MARKETING AND SERVICE 

Connecting the real and online worlds in Retail and Logistics 

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Global -Events


LOCA moves into BMW Welt

With the great success of the 2016 LOCA Conference in Munich at the Fashion Center, we´ll move into the BMW Welt in 2017.

 

From around the world, experts meet at the LOCA Conference to discuss the opportunities and challenges of location technologies, marketing and services. In 2016 about 450 guests followed our call and listened to speakers from all over the world and, of course, the German speaking countries.

 

You'll find more pictures from the LOCA Conference here and the VIDEO file here


Program Overview

15th Feb. 2017

Conference BMW Welt

The LOCA Conference on 15th and 16th February 2017  is under the motto "Everything at Glance - Location Trends and Facts" in RETAIL & LOGISTICS -Industry. Day 1 we stay at BMW Welt in Munich.

  • Location Technology, Marketing & Services
    Connecting OFF- Online  I Warehouse / Logistics | RFID I Digital Signage | Hardware & Solutions I  Mobile Solutions | Location Digital Commerce  I  In-/Outdoor Tracking & Navigation  I  IT | Beacons | Geofencing | Data Privacy 

16th Feb. 2017

NEW: LOCA live Tours

Second day LIVE tours to Munich companies showrooms. Three stations wait for the attendees. 


Magazin & Program    >>>

Das Programm und Berichte zu diversen Themenbereich Retail Innovationen "Stationäre Flächen - Online vernetzen" gibt einen umfassenden Überlick was Sie auf der Conference erwartet. NUR DEUTSCH



2017 More about event:

50

Speaker

38%

CEOs

25%

Internationals

58%

Marketing & Business Dev.


Speaker of LOCA 2017


Current news around the event

Special: Location

The Location Based Marketing Association and the magazine GFM Nachrichten give an overview about digital, mobile, local commerce and logistics together with different partners and companies. 

 

READ MORE (ONLY GERMAN)

Study: POS-shopper

Die Digitalisierung verändert wie Kunden und Händler mitein-ander in Beziehung treten. Neue Lösungen sprechen die Ver-braucher dabei direkt an – was diese durchaus begrüßen.  Diese Ergebnis-Umfrage von POSpulse..

 

READ MORE (ONLY GERMAN)




LOCA NIGHT

The LOCA night event start early in the evening with the dinner and exclusive speaker, afterwards, the party will start, with an American lifestyle pub atmosphere, and two awards will be given. 

Two Awards "local Heros" and "best Apps" - 15th February 2017

Best of digital LOCATION

Technology, Marketing and Services

EUROPE  Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"

 

DACH      Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and dialogue with customers will be reviewed.

 

Submission:  5th February 2017

BEST APPS in DACH
Consumer and media votes

2016:  85 submitted apps; 112.000 consumers voted for their winner, and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild, etc. awarded the best apps.

Submission:  13th Janauary 2017



Partner of the LOCA


The international conference on Location Technology and Services hosted by the Location Based Marketing Association provides all stakeholders of the ecosystem with the opportunity for global exchange. Established in 2012, the conference is an industry-leading event in North America (Chicago, New York and Austin) and Asia (Singapore). The LOCA Conference is one of the most important meetings for retailers, brands and agencies. www.theLBMA.org (DACH)

 


SpeCial Present Lounge

One part of exhibition and program. Retailers and Brands over US/UK tell about World Innovations in Retail AND come over to LOCA.

To registercontact Carsten for your presentation.

LBMA international


Partner overview