Europe meets in Munich
4. LOCA Conference - BMW Welt
LOCATION TECHNOLOGIEN, MARKETING & SERVICE
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Am 12. und 13. April 2018 trafen sich verschiedene Experten und Retailer, um auf der vierten LOCA Conference über die Möglichkeiten und Fortschritte der Digitalisierung in Handel und Marketing zu diskutieren. Unter der Überschrift O2O (Online-to-Offline) folgten 118 Teilnehmer dem Ruf der Location Based Marketing Association (LBMA) in die BMW Welt in München. Sie lauschten den Ausführungen von Karstadt, Bartels-Langness, Picture People, der BMW Group, Volkswagen, lieferladen.de oder dem Bezahldienstleister Wirecard. Am zweiten Konferenztag konnten sich die Konferenzteilnehmer während der LOCA Live Tour bei Axis Communications und am Flughafen München mit eigenen Augen von der digitalen Zukunft überzeugen.
„Wir sind sehr zufrieden mit dem Verlauf der diesjährigen LOCA Coneference. Unser Dank gilt unseren Partnern und den Sprecher. Sie haben gezeigt, wie weit die Digitalisierung am POS sein kann, wenn die Händler den Mut haben, die Herausforderung anzunehmen.“
Carsten Szameitat, Vorstandsvorsitzender des LBMA e.V.
„Die LOCA Conference zeigt innovative Wege zum und im Handel. Technik und Daten helfen diesen Weg leichter zu machen.“
Kai Wutte, Leitung Strategie und Konzeption, jvb.de
23
Speaker
38%
CEOs
12%
Int. Impressions
56%
Marketing & Business Dev.
Program 2018
LOCA Programm (German Version)
Stationäre Flächen - Online vernetzen. Location Technologien digitalisieren die Wertschöpfung im Handel, Marketing und Logistik.
Diskutieren sie live mit unseren Experten Carsten Szameitat (LBMA), Carsten Maeskes (Karstadt), Günter Heppes (Bartels-Langness Handelsgesellschaft) & Asif Khan (LBMA Global).
lbma international member
PrograMm plan 2018
Conference at BMW Welt
12. April 2018
At 12th and 13th April 2018 LOCA's motto is "Multichannel: Connection ON and OFFline Retail & Logistics" Location Technology Trends
and Facts for IT Business and Commerce Marketing Solutions. Include speakers from the international members of LBMA and cases from German-speaking countries are presented.
Day 1 will take place in the BMW Welt in Munich. At night dinner with prize-giving "Location Hero" award (submit until 1st April - more about).
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Program points: Localisation I News Technologies for Retail Investments I Store concepts I Marketing Analytics I VR & AR I Marketing
campains for more Sales & Marketing attention I Connecting OFF- Online I Warehouse / Logistics | RFID I Digital Signage | Hardware & Solutions I Mobile Solutions
| Location Digital Commerce I In-/Outdoor Tracking & Navigation I IT | Beacons | Geofencing Marketing | Security Data & DSGVO
Live Retail-Tours around Munich
13. April 2018
On the second day of the conference, we start the LIVE Retail-tours in different theme worlds. The participants are divided into groups and guided in a rotating system (2 hours), to AXIS and airport shopping center in Munich. Bus provide transport to the various stations. We started the format last year with enormous encouragement.
Speaker Corner 2018
Attendees from other countries - Translator team is available (GERMAN to ENGLISH)
Asif Khan, President & Founder, LBMA Global (Toronto)
TOPIC
Trends and Technological Advancements. Amazon GO - Zara - Denver airport
Günter Heppes, Bartels-Langness Handelsgesellschaft
TOPIC
Proof of concept IT - In-store Technologien - Customer Using
Einsatz und Bedenken
Carsten Maeskes, Karstadt Warenhaus
TOPIC
Proof of Concepts - Karstadt Experience Store:
Erfahrungen der ersten 100 Tage
Carsten Szameitat, Vorstandsvorsitzender, Location Based Marketing Association
TOPIC
30 relevante Technologien: Trends und Entwicklungen
Vanda Kospic, Head of Global Sales Consumer Goods,
Wirecard AG
TOPIC
Shopping around the world – what is the new truth in digital retail?
Eberhardt Weber, lieferladen.de
TOPIC
hybrid supermarkets - how
the future supermarket connects eCommerce to POS
AWARD & LOCA NIGHT Event
The LOCA night event starts early in the evening with the Speaker Dinner, afterwards, the night will start with an American lifestyle pub atmosphere, and awards will be given.
Award Entry start now aND Night 12th April 2018
Best of digital LOCATION
Technology, Marketing and Services
EUROPE Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"
DACH Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and dialogue with customers will be reviewed.
Submission: 01. April 2018
Last LOCA
REVIEW with 160 attendees, newest inside from US/UK, nice platform and atmosphere for networking with costumers and industries
"We are very satisfied with the development of LOCA. 2017 we moved to BMW Welt and win more relevant audience from manager than in previous years. The success of the conference and the new format LIVE tours with visits in the store-markets and partners shows us that we are covering the important topics."
Carsten Szameitat Director of the Location Based Marketing Association (LBMA) and initiator of the LOCA Conference DACH.
You'll find more pictures from the LOCA Conference here.
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