in Retail, Logistics and Advertising-Strategies
The international conference on Location Technology and Services hosted by the Location Based Marketing
Association provides all stakeholders of the ecosystem with the opportunity for global exchange. Established in 2012, the conference is an industry-leading event in North America
(Chicago, New York and Austin) and Asia (Singapore). The LOCA Conference is one of the most important meetings for retailers, brands and IT and Location technolgoy
agencies. www.theLBMA.org (DACH)
Internationals, rest DACH
Marketing & Business Dev.
Stationäre Flächen - Online vernetzen. Location Technologien digitalisieren die Wertschöpfung im Handel, Marketing und Logistik.
Diskutieren sie live mit unseren Experten Carsten Szameitat (LBMA), Carsten Maeskes (Karstadt), Günter Heppes (Bartels-Langness Handelsgesellschaft) & Asif Khan (LBMA Global).
At 12th and 13th April 2018 LOCA's motto is "Multichannel: Connection ON and OFFline Retail & Logistics" Location Technology Trends
and Facts for IT Business and Commerce Marketing Solutions. Include speakers from the international members of LBMA and cases from German-speaking countries are presented.
Day 1 will take place in the BMW Welt in Munich. At night dinner with prize-giving "Location Hero" award (submit until 1st April - more about).
On the second day of the conference, we start theLIVE Retail-tours in different theme worlds. The participants are divided into groups and guided in a rotating system (2 hours), to various companies, airport and shopping center in and around Munich. Buses provide transport to the various stations. We started the format last year with enormous encouragement.
Attendees from other countries - Translator team is available (GERMAN to ENGLISH)
Asif Khan, President & Founder, LBMA Global (Toronto)
Trends and Technological Advancements. Amazon GO - Zara - Denver airport
Günter Heppes, Bartels-Langness Handelsgesellschaft
Proof of concept IT - In-store Technologien - Customer Using
Einsatz und Bedenken
Carsten Maeskes, Karstadt Warenkaufhaus
Proof of Concepts - Karstadt Experience Store:
Erfahrungen der ersten 100 Tage
Carsten Szameitat, Vorstandsvorsitzender, Location Based Marketing Association
30 relevante Technologien: Trends und Entwicklungen
Vanda Kospic, Head of Consumer Goods,
Shopping around the world – what is the new truth in digital retail?
Eberhardt Weber, lieferladen.de
hybrid supermarkets - how
the future supermarket connects eCommerce to POS
The LOCA night event starts early in the evening with the Speaker Dinner, afterwards, the night will start with an American lifestyle pub atmosphere, and awards will be given.
Best of digital LOCATION
Technology, Marketing and Services
EUROPE Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"
DACH Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and dialogue with customers will be reviewed.
Submission: 01. April 2018
REVIEW with 160 attendees, newest inside from US/UK, nice platform and atmosphere for networking with costumers and industries
"We are very satisfied with the development of LOCA. 2017 we moved to BMW Welt and win more relevant audience from manager than in previous years. The success of the conference and the new format LIVE tours with visits in the store-markets and partners shows us that we are covering the important topics."
Carsten Szameitat Director of the Location Based Marketing Association (LBMA) and initiator of the LOCA Conference DACH.
You'll find more pictures from the LOCA Conference here.