Europe meets in Munich

Next Show: 12-13 April 2018, BMW Welt Munich

WELCOME to LOCA Conference


Connecting the real and online worlds in Retail I Logistics 

Powered by

Global -Events

Thank you for a great and successfull Conference!

"Having moved to BMW Welt, we have succeeded in winning a more relevant audience for the LOCA than in previous years," explains Carsten Szameitat Director of the Location Based Marketing Association (LBMA) and initiator of the LOCA Conference. Also the changeover of the second day LIVE tours to the partners was very well received. "We are very satisfied with the development of LOCA. The success of the conference and the LIVE tours in the market shows us that we are covering the important topics and are on the right track. Therefore, we are looking forward to the next year, when it means again: Connecting ON- and Offline Worlds. "

You'll find more pictures from the LOCA Conference here.





A n-tv film team made a short video about the LOCA Night and Show your App Award. You watch that video here.

Current news around the event 2018


 The Location Based Marketing Association and the magazine GFM Nachrichten give an overview about digital, mobile, local commerce and logistics together with different partners and companies. 


Global Trend report 2017/18

Der Trend-Report 2017/18 der Location Based Marketing Association. Diese Jahr über Location Technologien, Marketing und Service.

Laden Sie sich jetzt einen Teil der Studie hier herunter.

Review 2017

15th Feb. 2017

Conference BMW Welt

The LOCA Conference on 15th and 16th February 2017  is under the motto "Everything at Glance - Location Trends and Facts" in RETAIL & LOGISTICS -Industry. Day 1 we stay at BMW Welt in Munich.

  • Location Technology, Marketing & Services
    Connecting OFF- Online  I Warehouse / Logistics | RFID I Digital Signage | Hardware & Solutions I  Mobile Solutions | Location Digital Commerce  I  In-/Outdoor Tracking & Navigation  I  IT | Beacons | Geofencing | Data Privacy 

16th Feb. 2017

NEW: LOCA live Tours

Second day LIVE tours to Munich companies showrooms. Three stations wait for the attendees. 

Magazin & Program    >>>

Das Programm und Berichte zu diversen Themenbereich Retail Innovationen "Stationäre Flächen - Online vernetzen" gibt einen umfassenden Überlick was Sie auf der Conference erwartet. NUR DEUTSCH

2017 More about event:






Internationals, rest DACH


Marketing & Business Dev.

Speaker of LOCA 2017

Current news around the event

Special: Location

The Location Based Marketing Association and the magazine GFM Nachrichten give an overview about digital, mobile, local commerce and logistics together with different partners and companies. 



Study: POS-shopper

Die Digitalisierung verändert wie Kunden und Händler mitein-ander in Beziehung treten. Neue Lösungen sprechen die Ver-braucher dabei direkt an – was diese durchaus begrüßen.  Diese Ergebnis-Umfrage von POSpulse..




The LOCA night event start early in the evening with the dinner and exclusive speaker, afterwards, the party will start, with an American lifestyle pub atmosphere, and two awards will be given. 

Two Awards "local Heros" and "best Apps" - 15th February 2017

Best of digital LOCATION

Technology, Marketing and Services

EUROPE  Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"


DACH      Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and dialogue with customers will be reviewed.


Submission:  5th February 2017

Consumer and media votes

2016:  85 submitted apps; 112.000 consumers voted for their winner, and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild, etc. awarded the best apps.

Submission:  13th Janauary 2017

Partner of the LOCA

The international conference on Location Technology and Services hosted by the Location Based Marketing Association provides all stakeholders of the ecosystem with the opportunity for global exchange. Established in 2012, the conference is an industry-leading event in North America (Chicago, New York and Austin) and Asia (Singapore). The LOCA Conference is one of the most important meetings for retailers, brands and agencies. (DACH)


SpeCial Present Lounge

One part of exhibition and program. Retailers and Brands over US/UK tell about World Innovations in Retail AND come over to LOCA.

To registercontact Carsten for your presentation.

LBMA international

Partner overview