Europe meets in Munich

Next Show: 12-13 April 2018, BMW Welt Munich

WELCOME to 4. LOCA Conference


"Multichannel: Connection ON- and OFFline Retail & Logistics"
for IT-Business and Strategy-Marketing

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Global -Events

"We are very satisfied with the development of LOCA. 2017 we moved to BMW Welt and win more relevant audience from manager than in previous years.  The success of the conference and the new format LIVE tours with visits in the store-markets and partners shows us that we are covering the important topics," explains Carsten Szameitat Director of the Location Based Marketing Association (LBMA) and initiator of the LOCA Conference DACH.



You'll find more pictures from the LOCA Conference here.

Thank you for a great and successfull Conference 2017!

The international conference on Location Technology and Services hosted by the Location Based Marketing Association provides all stakeholders of the ecosystem with the opportunity for global exchange. Established in 2012, the conference is an industry-leading event in North America (Chicago, New York and Austin) and Asia (Singapore). The LOCA Conference is one of the most important meetings for retailers, brands and IT and Location technolgoy agencies. (DACH)


SpeCial Present Lounge 2018

One part of exhibition and program. Retailers and Brands over US/UK tell about World Innovations in Retail AND come over to LOCA.

To registercontact Carsten for your presentation.

LBMA international member:

Current news around the event


Connecting ON-and OFFline Retail. Overview about online-, mobile-, local-commerce in RETAIL and Logistics together with different partners, companies and cases. This compendium published by and LBMA.


Trend report 2017/18

Die Digitalisierung verändert wie Kunden und Händler miteinander in Beziehung treten. Wo steht Deutschland im Vergleich und wohin fliesen die Investitionen?

Gesamte Studie im LOCA Ticket enthalten, laden Sie sich jetzt einen Teil  hier herunter!

About event 2018:






Internationals, rest DACH


Marketing & Business Dev.

Program plan 2018

Conference BMW Welt

12th April 2018

The 4. LOCA Conference on 12th and 13th April 2018  under the motto "Multichannel: Connection ON- and OFFline Retail & Logistics" Location Technology Trends and Facts for IT-Business and Commerce-Marketing Solutions. Speaker from international LBMA and cases from German speaking countries. Day 1 we stay at BMW Welt in Munich.

  • Location Technology, Marketing & Services
    Connecting OFF- Online  I Warehouse / Logistics | RFID I Digital Signage | Hardware & Solutions I  Mobile Solutions | Location Digital Commerce  I  In-/Outdoor Tracking & Navigation  I  IT | Beacons | Geofencing | Data Privacy 

Program Day 1 Review        Conference Plan  2018

LOCA live Tours

13th April 2018

Second day LIVE tours to Munich companies showrooms. Three stations wait for the attendees. The changeover of the second day LIVE tours to the partners was very well received in 2017. 



The LOCA night event start early in the evening with the SPEAKER dinner, afterwards, the party will start, with an American lifestyle pub atmosphere, and two awards will be given. 

Award Entry start now aND Night 12th April 2018

A n-tv film team made a short video about the LOCA Night. You watch that video here.


Best of digital LOCATION

Technology, Marketing and Services

EUROPE  Best Location Marketing Strategy and App for Consumers from Retailers and social and classic brands! "Connecting OFF-Online"


DACH      Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and dialogue with customers will be reviewed.


Submission:  10th March 2018

Partner overview