Design Principles for a Retail Store Space
No retail stores are the same. Not counting the network ones, which are designed in the same style and are designed and designed in the most identical way.
So. There are no identical ones. But all stores have one goal. Sell us what they offer.
And what is needed for this?
The first is for a potential buyer to come in, a regular buyer to come again and bring friends with him.
And after a person has entered the space of the store, the 7 principles of space design begin to work. And if everything is thought out and taken into account in the design, then we, as buyers, get carried away, emotions arise. And if you take into account the fact that people go more often to places where you need to spend money, then everything converges in one place.
Retail Store Design Principles
- Attractive visual merchandising
- Slow down the buyer’s journey
- Map out the buyer’s journey
- Direct the buyer to the right of the entrance
- Create an interesting store space design
- Give air to space and customers
- Make the most of all the space
Attractive visual merchandising
A bright element in the design will attract the attention of buyers. Storefronts are usually the first point of visual contact between a shopper and a store. And the way contact is made with the first buyer and already those who came to you are very different things. And then there are those who passed by and his attention was attracted by a bright spot in the form of the thing that they dreamed about.
Storefronts are the eyes of a retail store. They look at you in such a way that you cannot pass. Stop and listen to what that look is telling you. They must tell a story, which is then transferred to the physical space.
The trick is to explore and try different creative interpretations, always placing the product at the center of the display. It should grab attention while conveying a message and telling a story.
Slow down the path of the buyer in the store
The job of interior design in retail is to slow down the pace and increase the time spent in the store, encouraging shoppers to slow down, browse and maybe discover something new.
The layout of your store determines how and where you will display products, as well as the paths buyers will take through your store. Retail store design has grid, herringbone, loop, or free flow layouts. The loop layout is especially effective for creating a path that customers will follow through your store.
You should also place a large, eye-catching display window at the entrance to the store. Shoppers will decide very quickly if they like what they see, and placing key products at the front of the store can help them make that decision. By stopping a shopper at the entrance to a store, retailers can encourage them to move further into the space.
Mark the buyer’s path through the store
Knowing how customers will move around the store is important. And you need to help visitors move exactly as it is necessary for sales. A person must come to the exit or to the cash desk area with the goods in hand.
For example, grocery stores place essentials such as eggs, bread and milk at the back of the store, meaning the customer must then move between other items. To get to the desired product, the visitor can potentially select other products.
Department stores are also using this strategy by placing the children’s section on the top floor so that parents have to wade through other sections. This method increases the likelihood of additional purchases.
Some stores fail to effectively guide customers; the path leads shoppers down the aisles, without any purpose, to a particular product. Instead, lead customers down a path that increases wait times and increases sales.
Direct the customer to the right of the entrance to the store
A retail interior design study found that shoppers naturally lean to the right when they enter a retail space. Considering that the majority of the world’s population is right-handed, this is quite logical.
To capitalize on this, stores should place visually eye-catching signage and window displays at the point of sale on the right side of the store. This will naturally direct customers counter-clockwise around the location shown as the preferred route. By incorporating this into the path described earlier, brands can transform their retail space and increase sales.
Be bold, creative, innovative in store space design
It is becoming increasingly important for brands to make their retail space attractive and interactive. Focus on that physical aspect that e-commerce lacks. This will be the key to keeping the stores busy.
The physical space may be smaller and inventory levels may be lower, but the actual experience should be more stimulating. One way to do this is to focus on retail interior design. This gives brands the opportunity to be bold in their spaces and engage customers in a whole new way.
With thoughtful color choices, bold signage, and innovative design, stores can create an immersive environment that enhances brand protection and keeps shoppers coming back to the store.
The store is the perfect showcase and point of physical contact between the brand and the customer. Creating an inviting space in which the customer can fully immerse themselves in the brand remains in memory, turns on emotions and gradually turns the visitor into a regular customer and brand ambassador.
Add air to store design and layout
While innovative and creative interior design can make an impression, it’s vital that retailers give their customers a breather. This is a place to relax, an opportunity to switch from goods and think.
Busy, crowded retail stores can give the impression that goods are of inferior quality. Instead, it is vital that there are gaps in the store design so that shoppers can think and move freely.
Make the most of any store space
Use the space of a store of any format to the maximum. Regardless of whether a permanent outlet, two-story or one-story, or maybe you have a temporary island to launch a new brand. The space should work for you and create a brand experience for buyers.
The interior of the store and the whole space as a whole should reflect the character and essence in each piece involved.