06-07 February 2020, Wiesbaden

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Call For Papers | Interest


Join us and share your experiences. Please submit your speaker and topic ideas by 30th of September.

DAY 1: Use-Cases from Germany and all over the world

Retail digital: reaching consumers both in-store and online - this is the topic of the 6th LOCA Conference on 6th and 7th February 2020 in Wiesbaden. With the slogan "LOCATION NOW: Retail as a Service" the conference shows the future of retail as a service provider, brand ambassador and entertainer for consumers. Learn how retailers, brands and manufacturers equip themselves with innovative technologies and marketing solutions for selling locally and online.

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DAY 2: Experience technology

On the second day of the conference, our LIVE RetailTour will be offering different theme worlds. The participants are divided into groups and guided in a rotating system (2 hours) to various companies, shopping centers in and around Wiesbaden. Buses provide the transport to the various stations.

Topic Preview 2020

Top 5 digital transformations in shopping worlds: LOCATION NOW

  • Retail as a Service: Opportunities for stationary retailers and brand ambassadors 
  • Trends & Ideas: Location technologies, marketing and service of ON- and OFFline networking
  • Consumer marketplaces: Shopper movements today and which information channels he uses in relation to location

     Room I

  • Connected Commerce - The connection of virtual and real worlds as an opportunity
  • Automation - How intelligent systems enable sales growth
  • LBS Best Practices - Equipping the brick-and-mortar retail for the digital future
  • Technologies - How the brand experience determines success
  • Restaurant Industry - Offering the customer a unique experience
  • Data Management - Creative and networked location marketing
  • Payment Solutions - Payment Chains and customer service models 

     Room II

  • Analytics - Understanding the customer and his behavior with  help from AI
  • Customer Experience - Using entertainment showrooming to offer the customer what he seeks
  • Location Technologies - Novelties and trends which address customer needs
  • Online Marketplaces - Curse or blessing for brands and dealers
  • Drive to Store - Reputation management, customer approach, loyalty systems
  • Location Marketing - Optimization paths for connected on- and offline marketing
  • New Logistics - Stores as new logistics centres

Call for Paper & Interest NOTICE: The LOCA conference hosted by Location Based Marketing Association. 90 % of our conference program and LOCA is driven by topics and skills. So if you want to speak at LOCA please submit your paper. Please note that service and product providers should always present with a customer case. Furthermore, the congress board decides in which framework service providers can present.
Program committee will make a decision. We will contact you with a suggestion.



Note: Please fill out the fields marked with an asterisk.

If you have any questions, please contact:


Angelique Szameitat, 11 Prozent Communication,


LOCA 2020 Introduction
Adobe Acrobat Document 1.9 MB
LOCA 2020 Register-Sponsoring
Adobe Acrobat Document 271.9 KB

lbma members

Host LBMA e.V. and his group of attendees (German version))
Adobe Acrobat Document 1.2 MB