The merging of online and offline worlds
On 2 and 3 February 2016, experts from around the world met in order on the second LOCA Conference - Location Technology and Service in Retail, Logistics, Aviation & Travel and the concurrent App Day to discuss the opportunities and challenges of location technologies and services. About 450 guests followed the call of the organizers and listened to the remarks of some 75 speakers from various countries like the US, Great Britain and Sweden.
"If it works in Germany, it works everywhere."
The LOCA Conference was opened on February 5th by Carsten Szameitat, Region Director DACH of the Location Based Marketing Association, whose keynote focused on the subject "Recommended Web." His thesis: Smartphones bring the web to any location. Thus, the context of usage turns into the main point, and the knowledge of the location is essential. In the subsequent panel-round visitors got a taste of the topics they could expect in the next two days.
Some impressions from the two day event in Munich.
"The LOCA-Conference is always a great forum to keep up with the latest developments in location technology and, more importantly, to understand how these can and are being applied in real life."
"Great conference. Great input about location options. I enjoyed my visit to Germany."
"The LOCA is one of the few professional events which manages to attract the trade."
"It was a great
conference where one could have expert discussions on a level playing field and very well expand his network.
I'm looking forward to the upcoming LOCA Conference ."
Drei Expertentipps zum Einsatz von iBeacons
Seit knapp einem Jahr ist die iBeacon-Technologie im Einsatz, und viele Unternehmen führen Tests mit den Bluetooth Low Energy (BLE)-Sendern durch. Auch der europäische Inkubator für Location
Technologie und Service LOC-Place.com betreibt einen großen
Feldtest in Europas größtem Outlet-Center und diversen Geschäften im Burgenland. Aus den dort gemachten Erfahrungen leiten die Experten nun drei essentielle Tipps zum Einsatz von iBeacons
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