LOCA Conference - Location Technology and Service

next show: 15 - 16 FEBRUARY 2017, MUNICH


Program Day 1-5th February

5 - 6 FEBRUARY 2015, MTC MUNICH


All congress attendees Room 1

Global aspects of Location


09:15 - 09:45

Opening Session

Evolution of internet - THE RECOMANDED WEB

 

Carsten Szameitat, Region Director Location Based Marketing Association DACH



09:45 - 11:00

Global Panel:

Brands and Location: How can location technology drive businesses?

 

Moderation: Carsten Szameitat, The LBMA e.V.

  • Magnus MelanderWBIRD AB
  • Drive In-Store Visits and Purchases Local and Mobile
    Chris Schlanger, Vice President Business Development, aisle411
  • Location Marketing: The way it works - Secret Weapon
    Adam Butcher, 
    Enterprise Sales Manager, Urban Airship
  • John Craig, Manager, Products and Marketing, Media Services Digital Partnerships, Telefónica
  • Josh Rochlin, CEO, Xtify, an IBM Company



11:00 - 11:20

Brand Keynote: Retail
Influence of location technology on customer journey

 

Europes biggest consumer electronic retailer Media-Saturn shows the influence of location technology on customer journey and retail business.


Moderation, Carsten Szameitat, The LBMA

 

Martin Wild, Chief Digital Officer /CDO, Media-Saturn-Holding GmbH



11:20 - 11:50

Coffee Break 



Time

ROOM 1

ROOM 2



11:50 - 13:15

National Panel for Retail & Brand


Customer-Journey
How Location Technology changes business in stores

 

Technology changes business. Location technologies can do much more than give brands and retailers a “Hey, Listen!” device in the pockets of their customers. They change business by tapping into the customer journey, helping to follow and understand crucial steps the customers make. WiFi and Beacons can also help to streamline workflow by being used for category management.

  • How Location Technology changes business
  • Customer Journey store and show her location-specific deals,
  • WiFi & Beacons for Category Management

Moderation: Klaus Menhorn, The LBMA

 

BEACON-Feldtest Hotel, Shopping-Malls, Freizeitstätten - Fakten und Ergebnisse - Einsatz

Thomas Hinterleithner, CEO, LOC-Place Inkubator

 

Customer-Journey 

Martin Wild, Chief Digital Officer (CDO), Media-Saturn

The future of retail

Peter Thulson, Managing Dircetor, Shopkick 

 

Preisschilder vernetzen

Thorsten Schuller, Product Manager, LANCOM Systems GmbH

 

Global Panel for Travel and Hospitality hosted by http://www.travelindustryclub.de

The new, improved relationship

 

In general, people don’t like it when things are complicated. Making their lives easier is a sure way for companies to get attention and ultimately customers. That’s why smartphones have become so popular. With location technologies, the travel industry can now utilize these devices, too. By transforming guest relations, the customers can enjoy their travels much more – and they bring in a new way to handle CRM data, too.

  • Guest relations with Location 
  • Global handling of CRM data, Guestfacing

Moderation: Travel Industry Club


Gunther Holzschuh, Founder and Managing Partner, Holzschuh Consult


Sebastian Fleischmann, Sales Director DACH, Benelux & Nordics - Oracle Marketing Cloud

 

Felix Handschuh, Projekt Manager, Neofonie Mobile GmbH

 


11:50 - 13:15

National Panel for Retail & Brand


Customer-Journey
How Location Technology changes business in stores

 

Technology changes business Location technologies can do much more than give brands and retailers a “Hey! Listen!” device in the pockets of their customers. They change business by tapping into the customer journey and therefore helping to follow and understand crucial steps the customers make. But WiFi and Beacons can also help to streamline workflow by being used for category management.

  • How Location Technology changes business
  • Customer Journey store and show her location-specific deals,
  • WiFi & Beacons for Category Management

Moderation: Klaus Menhorn, The LBMA

 

BEACON-Feldtest Hotel, Shopping-Malls, Freizeitstätten - Fakten und Ergebnisse - Einsatz

Thomas Hinterleithner, CEO, LOC-Place Inkubator

 

Customer-Journey 

Martin Wild, Chief Digital Officer (CDO), Media-Saturn

The future of retail

Peter Thulson, Managing Dircetor, Shopkick 

 

Preisschilder vernetzen

Thorsten Schuller, Product Manager, LANCOM Systems GmbH


Global Panel for Travel and Hospitality hosted by http://www.travelindustryclub.de

The new improved relationship

 

In general, people don’t like it when things are complicated. Making their lives easier is a sure way for companies to get attention and ultimately customers. That’s why smartphones have become so popular. With location technologies, the travel industry can now utilize these devices, too. By transforming guest relations, the customers can enjoy their travels much more – and they bring in a new way to handle CRM data, too.

  • Guest relations with Location 
  • Global handling of CRM data, Guestfacing

Moderation: Travel Industry Club


Gunther Holzschuh, Founder and Managing Partner, Holzschuh Consult


Sebastian Fleischmann, Sales Director DACH, Benelux & Nordics - Oracle Marketing Cloud

 

Felix Handschuh, Projekt Manager, Neofonie Mobile GmbH






13:15 - 14:15

Lunch Break - Networking Area 



Time

ROOM 1

ROOM 2



14:15 - 15:30

Global Panel for Sports - Marketing Global

 

A new level of fan service

 

Large crowds need management to direct people to their desired locations and ensure the flow of the masses. Using beacons at venues is the future way to do that – and to communicate with the fans. In the country of the world champion, who would be better to discuss this topic than leading football clubs?

  • Fan management with Location   
  • Beacons in Arenas
  • Communication to Fans 

Chairman: Mario Leo, Founder, Result Sports

                       

David Görges, Director New Media, Borussia Dortmund

 

Holger Boyne, Leiter Club Media VfB Stuttgart  
          

David Glantz, Diretor CRM & Marketing, COMARCH

National Panel for Marketing / Out of Home

 

POS-Loyalty 3.0 & Ads and Retargeting On- and Offline stores

 

LOCAL - ADs - Action - Navigation - Shop:   Out of Home advertising will be transformed by location technology. It allows it to transport the message from the physical medium to the digital device. This not only allows for brand new styles of campaigns, but also gives new opportunities to promote apps: out of home media will be the next app store.

  • Location Based Advertising 
  • Bonification 
  • Use Cases 

Moderation: Tomas Hauke, GS1 Germany

 

Abverkäufe von Coca-Cola-Produkten - Integration "Bonussystem"

Axel Heidebrecht, CEO, Getränkeland Heidebrecht

 

Location-based services improve customer loyalty
Sarik Weber, CEO, yoints

 

Retargeting Offline-Customer – intelligent interaction of e-commerce and physical retail

Benedikt Blaß, Business Development Manager, intelliAd GmbH

 

DIGITALStore@LOCALStore - embrace your customer with service, free-wifi + content 3.0

Denis C. Kliefken, CEO, mobilespot-systems GmbH

 




15:30 - 16:00

Coffee Break - Networking Area 



Time

ROOM 1

ROOM 2



16:00 - 17:30

GEO-Location / GPS Outdoor 

Customer Engagement: Robotics, Wearable & User-Gamification 

  • Future of Satellite Navigation 
  • Galileo vs. GPS 

How can satellite navigation systems like the European Galileo be utilized to increase customer engagement and loyalty? The answer lies within the gaming industry: with Gamification applications and devices can use the playfulness of the user to increase the commitment rate. The geolocation context offers new opportunities that captivate the player.

 

Prof. Dr.-Ing. Bernd Eissfeller, Institute of Space Technology and Space Applications, University FAF Munich

 

Alissia Iljatsch, Executive Director EMEA, Vectorform 

 

Anne Beuttenmüller, Product Marketing Europe Niantic Labs, Google

 

Martin Treiblmayr, Product Manager Content & Services, Garmin GmbH

National Panel for Privacy

Privacy & Data-Guidelines in a LOCATION-World

 

Data-driven businesses need to win the trust of the users. Users need to know what they’re signing up to, which is where transparency and adequate information comes in. That, moreover, is particularly true in the field of location based marketing. What marketers need to win the trust of the users is a comprehensive, clearly communicable data protection and consent concept that clearly sets out the conditions of the use of location data, and enables the users to make an informed choice.

  • Dataprotection 
  • Privacy in a Location World  

Moderation: Kathrin Schürmann, Schürmann Wolschendorf Dreyer Rechtsanwälte

 

Helmut Eiermann,  Landesbeauftragte für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz


Prof. Dr. Christoph Bauer, Geschäftsführer,
ePrivacyconsult GmbH

 

Tom Kirschbaum, Allryder ist eine Marke der Door2Door GmbH


Christoph Karon, ProSiebenSat.1 Digital GmbH/Technische Hochschule Deggendorf 




16:30 - 18:00

Networking Area 

Sponsor 



19:30 - 00:00

Show Your App Award & Night of Future @ParkCafe

Sponsor 



Download
LOCA Conference Programm (deutsch)
LOCA Program Day 1-2.pdf
Adobe Acrobat Document 1.2 MB