All congress attendees Room 1
Global Keynote: How to do the where
Technic-Trends 2015: Micro-Positioning On- and Offline
"Geographic online advertising can triple the response," said Kate Owen Digital Element, the world's leading companies in the IP geolocation technology.
Moderation: Asif Khan, The LBMA
Kate Owen, Vice President, Digital Element London
Movement of big companies - innovation vs. value
Moderation: Asif Khan, The LBMA
Harley Davidson - Marketing a 100+ Year Old Brand with 21st Century Technology
50 Harley Davidson dealers use location services, Transformation of big brands , future of communication
Ron Cariker, CEO of 7 media group LCC,
Harley Davidson Oklahoma City
Beacon environment – vision & business cases
customer experience innovators - expertise leads to significant increases in customer engagement
Marcin Kosciak, Vice President CRM & Marketing, COMARCH US
Alex Meisl, Chairman, Sponge and WiForia Ltd UK
Location: A Cookie for the Physical World
Asif R. Khan, President Location-Based US Marketing Association
Loyalty & Couponing: Thank you for visiting
Next Generation: Multichannel-Marketing, Customer-Loyalty & Couponing
For building loyalty couponing always has been a surefire way. However location is showing new methods here: Rewards for entering a store, spending time in it or visiting a special section -everything is possible.
Moderation: Carsten Szameitat, The LBMA
Dr. Oliver Bohl, Leiter Digital, PAYBACK
Florian Hermsdorf, M-Commerce Expert | E-Commerce Competence Center, Otto Group
Benjamin Thym, Gründer & Geschäftsführer, barcoo & checkitmobile
Lunch Break - Networking Area
From data to action!
While the digital world revolves around data it pays off once in a while to ask, how this data can be utilized best. What new business solutions can be developed and what insights can be
provided, based upon the huge amount of data customers produce during their journey? Who owns the data? How does one
Chairman: Michael Lausenmeyer, Owner ML Consulting
How can we transfer digital marketing concepts to the real world?
Alberto Lopez Moreno, Head of Big Data Scientist, Beabloo Barcelona
Take me to your groceries
Since GPS doesn’t work properly indoors, navigation in buildings has been a problem in the past. New technologies now introduce new ways of pathfinding and therefore provide actual solutions to the problem.
Moderation: Thomas Hinterleithner, LOC-Place
Indoor localization and navigation
Bernd Gruber, CEO, indoors.com
Customer-Navigation and Augmented Reality
Clemens Kirner, CEO, Insider Navigation
Daniel Gelder, Vice President Sales & Marketing, Metaio
Coffee Break - Networking Area
Payment & Location
Payment: How can Beacons help?
Mobile Payment is facing some challenges: Which technology is the right one? How can users be convinced?
Chairman: Klaus Jansen-Knor, Mobile Business & IT Consultant
Gadget or important component of the value chain?
Florian Gmeinwieser, Geschäftsleitung, Plan.Net
Leveraging consumers’ local context for mobile advertising
Where and when people go there are the most powerful indicators of their interest. Mobile audience targeting can help advertisers precisely reach their target group in the right moment, at the right place.
Daniel Rieber, Director Marketing & Communications adsquare
Delivering localized high-volume data and gaining user-specific insights
Sebastian Winkler, CEO, shoutr labs