next show: 15 - 16 FEBRUARY 2017, MUNICH

Program Day 2 - 6th February


All congress attendees Room 1

Global aspects of Location

09:30 - 10:00

Global Keynote: How to do the where

Technic-Trends 2015: Micro-Positioning On- and Offline

"Geographic online advertising can triple the response," said Kate Owen Digital Element, the world's leading companies in the IP geolocation technology.

Moderation: Asif Khan, The LBMA


Kate Owen, Vice President, Digital Element London

10:00 - 11:00

Global Panel:

Movement of big companies - innovation vs. value

Moderation: Asif Khan, The LBMA


Harley Davidson - Marketing a 100+ Year Old Brand with 21st Century Technology

50 Harley Davidson dealers use location services, Transformation of big brands , future of communication

Ron Cariker, CEO of 7 media group LCC, 

Harley Davidson Oklahoma City

Beacon environment – vision & business cases
customer experience innovators - expertise leads to significant increases in customer engagement
Marcin Kosciak, Vice President CRM & Marketing, COMARCH US

Good smartphone: Position, action and customer stories

Alex Meisl, Chairman, Sponge and WiForia Ltd UK


11:00 - 11:20

Global Keynote:

Location: A Cookie for the Physical World


The Cookie Monster "Location": Shops, marketing and business strategies with the global perspective of the International Association of techies, the retail and travel industry. What happens in the world, with surprising insights.

Asif R. Khan, President Location-Based US Marketing Association


11:20 - 12:00

Coffee Break 




12:00 - 13:00

Loyalty & Couponing: Thank you for visiting


Next Generation: Multichannel-Marketing, Customer-Loyalty & Couponing


For building loyalty couponing always has been a surefire way. However location is showing new methods here: Rewards for entering a store, spending time in it or visiting a special section -everything is possible.

  • How Brands can communicate 
  • Couponing, next gen. solutions

Moderation: Carsten Szameitat, The LBMA


Dr. Oliver Bohl, Leiter Digital, PAYBACK


Florian Hermsdorf, M-Commerce Expert | E-Commerce Competence Center, Otto Group


Benjamin Thym, Gründer & Geschäftsführer, barcoo & checkitmobile


13:00 - 14:00

Lunch Break - Networking Area 




14:15 - 15:15

Panel Data-management:

From data to action!


While the digital world revolves around data it pays off once in a while to ask, how this data can be utilized best. What new business solutions can be developed and what insights can be provided, based upon the huge amount of data customers produce during their journey? Who owns the data? How does one manage data?


Chairman: Michael Lausenmeyer, Owner ML Consulting


How can we transfer digital marketing concepts to the real world?

Alberto Lopez Moreno, Head of Big Data Scientist, Beabloo Barcelona

Indoor Navigation

Take me to your groceries


Since GPS doesn’t work properly indoors, navigation in buildings has been a problem in the past. New technologies now introduce new ways of pathfinding and therefore provide actual solutions to the problem.

  • New ways of location localizing
  • Actual solutions 
  • Use cases 

Moderation: Thomas Hinterleithner, LOC-Place 


Indoor localization and navigation

Bernd Gruber, CEO,


Customer-Navigation and Augmented Reality

Clemens Kirner, CEO, Insider Navigation


Daniel Gelder, Vice President Sales & Marketing, Metaio

15:15 - 15:45

Coffee Break - Networking Area 




15:45 - 16:30

Payment & Location

Payment: How can Beacons help?


Mobile Payment is facing some challenges: Which technology is the right one? How can users be convinced?

  • How beacons can help
  • Apple Pay is Location Pay

Chairman: Klaus Jansen-Knor, Mobile Business & IT Consultant


Gadget or important component of the value chain?

Florian Gmeinwieser, Geschäftsleitung, Plan.Net

15:30 - 16:00

Leveraging consumers’ local context for mobile advertising



Where and when people go there are the most powerful indicators of their interest. Mobile audience targeting can help advertisers precisely reach their target group in the right moment, at the right place.

  • Overview Location-Based Advertising
  • The power of local context
  • Insights from a Case-Study 


Daniel Rieber, Director Marketing & Communications adsquare

16:00 - 16:30


Delivering localized high-volume data and gaining user-specific insights

Sebastian Winkler, CEO, shoutr labs


16:30 - 17:30

Networking Area 

LOCA Conference Programm (deutsch)
LOCA Program Day 1-2.pdf
Adobe Acrobat Document 1.2 MB