15-16 FEBRUARY 2017, BMW Welt

15th February

9:45 AM


9:45 am - plenum i


Keynote-Panel

Bridging On- and OFFline in a LOCATION world 

 

People have long been digital now, and more and more objects are following. This offers unimagined possibilities: never before were so much information about customers and goods so easily accessible. The crucial information here is the "where". The location is what was once the cookie.

  • Carsten Szameitat, Director DACH, Location Based Marketing Association e.V. (LBMA)
  • Martin Wild, Chief Digital Officer (CDO), Media-Saturn Holding GmbH (Ingolstadt) 
  • Asif Khan, President & Founder, LBMA Global (Toronto)
  • Christian Geissendörfer, CEO & Founder, Yoose (Singapur)

martin wild

Chief Digital Officer / CDO

Media-Saturn Holding GmbH

Martin Wild has been Chief Digital Officer (CDO) at Media-Saturn-Holding GmbH since May 2014. Wild is regarded as a pioneer in the e-tail sector: In 1997, at the age of 18, he founded the online electronics retailer Home of Hardware (hoh.de). Ten years later, he sold HoH to Premiere. Wild has been part of Media-Saturn-Holding GmbH's management team since 2011. He started his career as Vice President Multichannel, and one of his later positions included that of CEO of redcoon. As CDO, Wild is now responsible for Media-Saturn's digital strategy and transformation – a recently created and forward-looking position.

 

Expert for: digital innovations & e-commerce

carsten szameitat

Director DACH

LBMA e.V. 

Carsten Szameitat zählt seit Jahren zu einem der Akteure des weltweiten digitalen Marktes vor allem im Bereich Mobile Business. Innerhalb der Location-based Services, des Oko-Systems Mobile und der Zahlungsverkehrsindustrie entwickelt er erfolgreich zahlreiche Kommunikations-, Kundenbindungs- und Dienstleistungsprodukte. Er ist Gründer der 11 Prozent Communication, dem Branchenportal GFM Nachrichten (www.gfm-nachrichten.de), der M-Days „Mobile is Business“ und hat erfolgreich die deutschsprachigen Vertretungen des globalen Verbands „Location Based Marketing Association“ aufgebaut. Derzeit etabliert der den europäischen Inkubator LOC-Place für Location Services und Technology. Sein beruflicher Werdegang begann bei einer Unternehmens- beratung für Zahlungsverkehr und ging über Management und Vertriebsaufgaben bei internationalen Marken wie Dr. Oetker, Red Bull und Gallo.


Asif Khan

President & Founder

LBMA Global (Toronto)

Christian Geissendörfer

CEO & Founder

Yoose (Singapur)